Meiji made its debut in the esports industry as the anchor sponsor of ONE Esports MPLI 2023, in an effort to expand their brand presence in Southeast Asia.
Hello Panda’s brand identity was reinforced through strategic content and product placements across on-site activations, social media posts, livestreams, influencer collaborations, and giveaways. The activations sparked viral user-generated content (UGC) and engagement for the brand, including fans posting about their Hello Panda purchases.
JBL was a brand partner to the ONE Esports Dota 2 World Pro Invitational and ONE Esports Dota 2 Singapore Major, which featured the world’s best Dota 2 teams. Across both events, JBL built brand affinity with the esports community through live event activations and always-on engagement, such as in-arena branding and a daily highlight series.
ONE Esports was also a key marketing partner to JBL’s launch of their Quantum gaming headset series in 2020 at CES, which featured Dota 2 marks and IPs on their new product sleeves.
